Online Versus Print Advertising

At Willis Allen Real Estate, your home is showcased with unprecedented exposure, both nationally and internationally. 

I have access to advertise your home in a wide array of local publications and an extensive menu of regional, national and international magazines and newspapers.  These publications include, but are by no means limited to:

• Los Angeles Times and Daily Pilot- our full page is published  quarterly and reaches over 310,000 potential buyers in coastal and inland Orange County and the Westside region of Los Angeles County
• Orange County Register- our double page is published six times a year and reaches over 170,000 potential buyers along the coast and inland south Orange County, which continues to enjoy the highest average household income in Southern California
• Collection- Willis Allen Real Estate's proprietary magazine, 50,000 copies are distributed four times a year through out San Diego County, national and international 

I will also advertise your home to the fullest extent available on all pertinent internet websites.  As soon as your home is posted to Willis Allen's website, it is immediately accessible from the websites of the top real estate firms in the world.  According to the National Association of Realtors, NAR, almost 90% of all homebuyers use the internet as their primary media source for finding a home.  Your home will be accessible to 84% of them as Willis Allen Real Estate syndicates to more than 300 real estate search sites.  The reasons for the rapid ascent of the internet as an unrivaled tool in the home selling process become clear when you compare this modern method of advertising to more traditional print exposure.

Some of the websites that your home will be featured on are: laura.willisallen.com, willisallen.com, yahoo.com, clrsearch.com, enormo.com, zillow.com, aolrealestate.com, relohomesearch.com, truila.com, cyberhomes.com, realestatejournal.com, realtor.com, oodle.com, frontdoor.com, myrealty.com, luxuryrealestate.com, luxuryportfolio.com, base.google.com, leadingre.com, hotpads.com, homescape.com, signonsandiego.com, dupontregistry.com, roost.com, realliving.com, realestatestation.com, rismedia.com, eleganthomes.com, probot.com, oceanhomesusa.com, regents.com, mybrokers.com, luxuryrealestatesearch.com, luxurypropertybuyers.com, luxurylandandhomesales.com, estatehomesla.com, fivestaralliance.com, uniquehomes.com, justlux.com, exclusiveresorts.com.

ONLINE ADVERTISING ............................. VS ................................... PRINT ADVERTISING

Continuous 24/7 Advertising .......................................................Once a Week Exposure

Up-to-the-Minute Pricing and Information ......................................Outdated Information

Many Large Interior and Exterior Photos .................................................One Tiny Photo

Comprehensive Listing Information ..........................................Four or Five Lines of Text

Guided Tours With Audio and Video .......................................No multimedia Capabilities

Complete Contract information for Listing Agent ...................General Office Information

Save to Favorites or Print Brochures .............................................Circle Ads With a Pen

Local, Regional, National and International Reach ...........................Limited Distribution

Easy-Searchable Database ...............................................................Sift Through Pages

Map of the Property and Surrounding Area Amenities ................................No Directions